MOZO - Ico Review

Foot traffic is the walking in and out of people in a retail store in order to purchase goods of their desire. For instance, foot traffic was practiced when you walk into a mart or supermarket to purchase any goods of your choice. It help the retailer to have a statistics of how their store is being patronized, and to know how increasing their business is, the higher the foot traffic is, the higher the sales. It has a very great potential for the improvement of sales.

However, since the inception of technology which birth the online system of making transaction with platforms like Amazon, eBay, the rate of foot traffic has drastically reduced as people now prefer to order for goods at the comfort of their houses. But this method too is not without some flaws - late delivery, high cost of transaction, loss of goods, etc.

In addition, there are still some potentials of foot traffic which are yet to be implemented for societal use, this has led the the inception of the MOZO platform.

Mozo is a platform incepted to bring life back to the foot traffic trading system. It saw a need for the reawakening of the system and thereby arise with the implementation of the capabilities embedded in the blockchain technology.

Low foot traffic has been a very big challenge to the progress of the retail stores, since the growth rate of retail business is dependent on the number of the foot traffic. Mozo was able to figure out that loyalty program will help in increasing the sale of the retail store, as 98% will rather go to a store with a loyalty scheme rather than one that doesn't have.

However, the present day loyalty scheme is not effective enough in driving larger foot traffic to retail store, as people don't find it incentivizing anymore. Mozo therefore came up with the incorporation of the blockchain technology and its currency into the system.

THE BLOCKCHAIN DRIVEN LOYALTY SCHEME

In this system, all the loyalty scheme will be in form of cryptocurrency. This will enable customers to earn cryptocurrency as their loyalty, and then redeem it across merchants i.e anywhere. Since it is blockchain driven, it will be based on a distributed public ledger; implies that it will be a decentralized ecosystem with a very high degree of transparency. No more unredeemed coupon or tickets, or inability of customers to view their points before their ticket expires.

The platform will consist of retail stores and customers who will have the privilege of discovering new stores as well as new products. Customers can then redeem their loyalties anywhere unlike before. Stores too will have a higher foot traffic population, as this system will incentivize more customers to their stores.

Partnerships

MOZO TOKEN

This is the Ethereum based token that will be awarded to customers as loyalty and can be redeemed for cash, discounts, and other forms in any store.

In conclusion, MOZO is effectively and transaparently transforming the foot traffic ecosystem by the use of cryptocurrency as loyalty. What an amazing!

Tokensale Information

Total token supply of 5,000,000
Platform: It is an ERC 20 token.
Token price: 1 Token = 0.09 USD in the 1st Tranche.
Hardcap: $88M USD.

The tokensale period will be categorized into two tranches.

In the 1st Tranche;
Hard Cap: US$ 42 Million
Total Tokens forsale: 700 Million
Token Price: US$ 0.09
Presale period: May 8 2018 to July 10, 2018
Crowdsale period: July 11, 2018 to July 18, 2018

During the 2nd Tranche;
Hard Cap: US$ 46 Million
Total tokens forsale: 550 Million
Token Price: US$ 0.12
Crowdsale has been Targeted for the Q4 2018

Distribution of the Tokens