TV-TWO
THE DECENTRALIZED TV ECOSYSTEM
ABOUT COMPANY:
TV-TWO will bring the digital age to millions of living rooms around the world.
The current Television Ecosystem is broken. TV networks around the world are abusing their market power as gatekeepers to increase prices for advertisers, lower payouts to content creators and drive up subscription costs for consumers. They actively hinder innovation in content delivery and advertising technology in order to sustain their oligopolistic position and benefits. Many consumers are rightfully frustrated with the state of broadcast television. They enjoy the lean-back nature of a fixed program schedule, but would like to see more premium content personalized to their viewing patterns and interests. At the same time, tech giants like Google, Facebook, Amazon and Netflix are looking to build their walled garden around the television ecosystem, eager to acquire more power through data and access to consumers. TV-TWO offers the community a solution in form of an Open Platform for those who are curious about cutting the cord. This includes First, an application for Connected TVs that blends traditional television with a personalized video stream offering premium content at no subscription costs. The video stream can always be opened with just one click of a button. Second, the Token for Television (TTV), an ERC20 token that administers the exchanged value between consumers, content providers and advertisers. We propose a new ecosystem, where the trustless nature of the Ethereum blockchain makes it possible for market participants to interact directly without having to rely on middlemen. Consumers get to watch curated videos while receiving TTV for choosing to see sponsored messages from advertisers. Content creators are rewarded by users with TTV for their quality productions. The Token for Television will be offered to the community in a crowdsale. The TTV crowdsale is especially relevant for advertisers that are looking for sponsored reach on the Big Screen. The Network Utility Expansion Mechanism is inherent to our model. Since no additional coins will be issued after the Token Crowdsale and each token has the reserved right to show ads to a fixed portion of the TV-TWO user base, each consumer that comes to the platform boosts the utility of the tokenPlatform
An application for Smart TVs used as the new gateway to linear broadcast combined with a personalized video stream as an additional channel.Blockchain
The technology to orchestrate the new television ecosystem, with direct interactions between users, advertisers and content producers.
An application for Smart TVs used as the new gateway to linear broadcast combined with a personalized video stream as an additional channel.Blockchain
The technology to orchestrate the new television ecosystem, with direct interactions between users, advertisers and content producers.
They offer the community:
- An application for Connected TVs that blends broadcast television with a personalized and ad-supported video stream o↵ering premium content on the Big Screen. While watching linear television through TV-TWO, the video stream can be accessed anytime by pressing Enter on the remote control. The application establishes a new standard for TV advertising. Consumers are empowered to share data with advertisers on their terms. Advertisers can utilize user data and usage insights to reach consumers with more personalized and relevant messages that result in higher user satisfaction and return on ad spend.
- The Token for Television (TTV), a token that administers the exchanged value between consumers, content providers and advertisers. Advertisers give tokens to users for watching sponsored videos and sharing anonymous user data. Content Providers get tokens and insights from users for offering premium video content. Consumers accumulate tokens that they can store in their wallet and offer on exchanges.
SOLUTION:
- The user can enter the category through his traditional tv network. The advertisers can utilise the data shared by the consumers to offer better ads. Consumers have to option to select the ad frequency and skip videos. The content providers, the consumers and the advertisers are part of the platform.
- Everyone has the benefit of their own on the platform and they will work in synergy to create a decentralised Tv network. A few of the benefit of the platform for multiple entities are mentioned below. Supervised Learning Algorithm curated personalised content for the consumers who are the king of the platform
- Reward to the consumers for watching sponsored messages. Full analytical reports to the content creators to refine their content to achieve maximum viewership Targeting and attribution features for the advertisers to address various issue of the advertising on the TV.
Features of the platform:
The users watch their favorite with no subscription fees. They just have to watch videos with ads but with the option to select the frequency of ads during watching videos.
This platform not only provides the opportunity to watch broadcasting and videos but also provides a platform for the advertisers to advertise effectively. These videos supports ads as well.
The platform also supply the data and information to the content creator at their will, so that they content creator produce content with maximum user satisfaction.
This platform not only provides the opportunity to watch broadcasting and videos but also provides a platform for the advertisers to advertise effectively. These videos supports ads as well.
The platform also supply the data and information to the content creator at their will, so that they content creator produce content with maximum user satisfaction.
TOKEN INFO:
TV-TWO is introducing the Token for Television (TTV) as the currency in a new, globally decentralized TV ecosystem.
The Token for Television (TTV) will be distributed as follows:
• Available for Purchase: 500,000,000 Tokens for Television will be available for purchase. In relative terms, 75% of all tokens will be sold to the public during the crowdsale
• Team: 15% of the available tokens will be retained by TV-TWO. The tokens are vested over three years.
• Supporters and Advisors: 6% of the available tokens will go to supporters and advisors of TV-TWO
• Campaigns: 4% of the available tokens will be granted to supporters that have participated in the Bounty and Marketing Campaign
• Unsold tokens will be burned
• More tokens will not be created in the future.
The Token for Television (TTV) will be distributed as follows:
• Available for Purchase: 500,000,000 Tokens for Television will be available for purchase. In relative terms, 75% of all tokens will be sold to the public during the crowdsale
• Team: 15% of the available tokens will be retained by TV-TWO. The tokens are vested over three years.
• Supporters and Advisors: 6% of the available tokens will go to supporters and advisors of TV-TWO
• Campaigns: 4% of the available tokens will be granted to supporters that have participated in the Bounty and Marketing Campaign
• Unsold tokens will be burned
• More tokens will not be created in the future.
ROADMAP:
Token Distribution Scheme
As per the official company whitepaper, the allocation of tokens will be done as follows:
- 75% of all TTV will be made available to investors via the token sale.
- 15% of the currency pool has been set aside for use by the founders of TV-Two.
- 6% have been reserved for the core development team.
- The remaining 4% will be used for promotional campaigns and incentives.
Allocation Of Funds
- 60% of all collected revenue will be used for further platform development and engineering.
- 14% will be used for marketing purposes (so as to increase the widespread appeal of TV-Two).
- 20% will be distributed among company partners, as well as to cover for legal expenses.
- The remaining 6% will be reserved for the creation of a contingency fund (in case of any market crashes, emergencies etc).
Token for Television: The platform is token based. The tokens are received by ü users from advertisers (in order to watch videos and share content) ü content providers (for producing content) The token for TV (aka TTV) is the token which is being used in this platform. The TTV token will be used for payment in advertisement, rewards to the users, transaction and earning. The end users eventually collect these tokens and keep them safe in a digital wallet and trade them later. The advertiser have to submit a fixed amount of TTV tokens and their content will be advertised based on the amount of token submitted and purchased. The advertiser will surely notify via whenever the ad is shown along a video by the end user. Mobile application: The users have to download TV TWO App on their mobile devices. Then they need to scan the QR code on their smart TVs and here you go. Watch videos by just one click and earn while watching them. The high quality content with ads blending is shown using an algorithm. The videos variety includes music, news, politics, travel, nature, sports, food, fashions, gaming, education and many more. The App is compatible with Samsung, Panasonic, TP Vision, Toshiba and LG.
TEAM:
• Jan Phillip Hofste, Co-Founder TV-TWO, Industrial Engineer.
Distributed Systems, State Channels, Semantic Web.
Experience: Chief Product Officer at Minodes (Telef'onica Next Company).
• Philipp Schulz, Co-Founder TV-TWO, Entrepreneur.
Communications, Sales, Partnerships.
Experience: Lead Business Development at Minodes (Telef'onica Next Company).
• Nicolas Schnorpfeil, Chief Financial Officer, Economist.
Quantitative Finance, Token Economy, Game Theory.
Experience: Finance Student at University of St Andrews.
• Christopher Obereder, Chief Marketing Officer,
Entrepreneur.
App Marketing, Growth Hacking, Public Relations.
Experience: NAGA and trade.io ICO, Forbes 30 under 30.
• Philip Rottsch¨afer, Chief Operations Officer, Growth.
Operations, Partnerships, Recruiting.
Experience: Internationalization at N26.
• Cody Lamson, Blockchain Developer, Solidity.
Full stack developer writing mostly Javascript and Solidity.
Experience: Developer for Brickblock and Adidas.
• Jonas Schmidt, Strategy Consultant, Supporter.
Strategy, Operations, Exchange Management.
Experience: Intl. Management at Bocconi, Strategy & PWC
FOR MORE DETAILS INFORMATION:
Whitepaper: https://tv-two.com/TV_Whitepaper.pdf
Twitter: https://twitter.com/tvtwocom
Author: meer ico
BttProfilLink: https://bitcointalk.org/index.php?action=profile;u=2202328
MyEtherWallet: 0x86752810E6aa2Cffb1593067DC8E09543b9a40A7
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